The Importance of a Good Logo

Logos are an important part of an organization's public image. Common sense and standard industry practice dictate that maximum public impact can only be obtained through the consistent use of a single, recognizable logo. Logos are really about your "look". Whether you know it or not, your firm already has this "look.”

Logos are used to enhance brand value and are a strong advertising tool. They should be designed to say a lot with very little--they should express the essence of your organization in an efficient, memorable manner.

Logos are used because they are easily processed in a person’s brain as compared to words. In fact they visually stimulate the mind and enhance one’s memory of what is seen. Logos are used in a variety of ways for a variety of purposes. Logos are used in a vast amount of sizes. Your printed logos can vary from as small as 5mm right through to a meter on a store banner for instance.

Logos are used to enhance marketing strategies. It must be unique and have a distinctive image that portrays the company's vision, goals, and products.

Logos are generally issued in EPS or illustrator format. Some have picture, whereas some have text. Logos are visual signs, and their form comes from the object they depict or from related associations. Geometric or natural forms can inspire logotype designs.